Scent is one of the most powerful of our five senses. Smelling a fragrance can evoke a wide range of emotions in people. They use an innovative technology called microencapsulation to add fun, savory fragrances to our SCEN-TIES. All the fragrances have been created to comply with The International Fragrance Association Standards. SCEN-TIES are a fun twist on a very common existing product elastic hair ties. The twist is that are fragranced with fun, attractive scents for girls like bubblegum, strawberry and cotton candy.