August 11th is Presidential Joke Day and a great book you can get is Words To Win BY The Slogans, Logos, and Designs Of America’s Presidential Elections By Apollo Publishers. From “All the Way with LBJ” to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia.
Presidential
campaigns emerge in state fairs, stump speeches, and selfie lines; but when the
crowds disperse and after ballots are cast, movements live on in posters,
logos, slogans, and accessories. From Hillary pins to Warren Harding's “Return
to Normalcy” banners, from buttons emblazoned with Dwight Eisenhower's
trademark “I Like Ike” to Shepard Fairey's iconic “HOPE” poster for Barack
Obama, and highly thought-out promotions for Biden and the rest of the 2020
presidential candidates, campaign materials serve as portals into the complex
nature of American politics, values, and emotion.
This
collection of visual messaging, brimming with five hundred punchy color images
from United States presidential campaigns from the turn of the twentieth
century to today, contains the bold graphics, quippy one-liners, and
cutting-edge designs that shaped the way America viewed its would-be leaders
and revealed the way its would-be leaders viewed America in return.
Presidential candidates might range from policy wonks to moral champions to
experienced leaders, but they all rely on expert branding to convey their
unique platforms to the public.
In
the fast-moving age of Twitter and Facebook, this tangible display of effective
and regrettable American artifacts is destined to delight political junkies and
design aficionados of all stripes.
My
Opinion: This book is very interesting and I saw some of the old pins they made
to campaign along with posters, signs, etc. I loved seeing their slogans and
saying that is where that came from; very informative and educational.
Purchase
at https://www.amazon.com/Words-Win-Americas-Presidential-Elections/dp/194806264X
See
more at https://apollopublishers.com/
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