Out now just in time for the holidays is Hershey’s Gold which is a new caramelized crème bar that is made with crushed peanuts and pretzels to give you a very fine crunch, indeed. You can satisfy your craving for sweet, salty, crunchy goodness. In support of the Hershey’s Gold bars launch, and as a partner of Team USA, Hershey’s brand proudly welcomes Apolo Ohno, two-time Olympic Gold medalist and the most decorated American Winter Olympic athlete of all time, and Rico Roman, 2014 Paralympic Winter Games Gold medalist, Army Veteran and 2018 Paralympic Hopeful, to its athlete roster of brand ambassadors.
In the lead up to, and during the Olympic and Paralympic Winter Games, both Ohno and Roman will serve as Team Hershey’s athletes and inspire consumers nationwide to embrace the Olympic and Paralympic spirit with the new Hershey’s Gold bars. In addition, Simone Biles, five-time Olympic medalist, who joined Team Hershey’s in advance of the Rio 2016 Olympic Games, will help debut and celebrate the new flavor.
“The introduction of Hershey’s Gold bars marks a defining moment for The Hershey Company as a chocolate innovator while also commemorating the influential and cultural moment of the Olympic and Paralympic Winter Games,” said Lewis. “We want consumers to share in this golden opportunity and be a part of this historic moment for Hershey and Team USA.” The new product launch syncs up with the official 100 Day countdown to the Pyeong Chang 2018 Olympic Winter Games but will be a permanent addition to the Hershey’s line-up. After the Olympic and Paralympic Winter Games, consumers can continue to celebrate the sweet taste of victory with the taste of Hershey’s Gold bars.
This is a great candy bar and will be enjoyed by all caramel lovers along with those who love sweet and salty together as this is a great flavor combination.
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